Nothing happens without keyword research in the SEO landscape. While keywords are playing a slightly smaller part in rankings these days, they are still vitally important and therefore it’s vitally important that you learn how to do proper keyword research. If you don’t know what keywords are important to your business or what keywords are the most valuable to your business, you are kind of stuck in the middle of no where. Choosing the wrong keywords can cost you big time. Trying to rank for the wrong keywords will cost you money and more importantly time.
The goal of SEO is not sheer volume of traffic (not usually), but actual sales or at the very least getting your visitors to take an action that will lead to revenue for you. That can only happen if you choose the right keywords to begin with.
